About 'ctu college online'|RIP Colonel Raymond True

About 'ctu college online'|RIP Colonel Raymond True

Ｃｏｏｐｅｒａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ               ｉｓ               ｔｈｅ               ｃｏｌｌａｂｏｒａｔｉｖｅ               ｅｆｆｏｒｔｓ               ｏｆ               ｔｗｏ               ｏｒ               ｍｏｒｅ               ｃｏｍｐａｎｉｅｓ               ｗｏｒｋｉｎｇ               ｔｏｇｅｔｈｅｒ               ｉｎ               ａｄｖｅｒｔｉｓｉｎｇ               ａｎｄ               ｐｒｏｍｏｔｉｏｎａｌ               ｅｆｆｏｒｔｓ               ｔｏ               ｒｅａｃｈ               ｔｈｅ               ｓａｍｅ               ｇｏａｌ. Ｔｈｉｓ               ｉｓ               ｓｏｍｅｔｉｍｅｓ               ｒｅｆｅｒｒｅｄ               ｔｏ               ａｓ               ｃｏ-ｏｐ               ａｄｖｅｒｔｉｓｉｎｇ,               ｂｕｔ               ｉｓ               ａｌｓｏ               ｎｏｔ               ｌｉｍｉｔｅｄ               ｔｏ               ｔｈｅ               ａｄｖｅｒｔｉｓｉｎｇ               ａｒｅｎａ               ａｌｏｎｅ. Ｔｙｐｉｃａｌｌｙ               ｔｈｉｓ               ｉｓ               ｓｅｅｎ               ｗｈｅｎ               ａ               ｍａｎｕｆａｃｔｕｒｅｒ               ｓｕｐｐｏｒｔｓ               ｔｈｅ               ｅｆｆｏｒｔｓ               ｏｆ               ａ               ｒｅｔａｉｌｅｒ,               ｂｕｔ               ｃａｎ               ａｌｓｏ               ｂｅ               ｕｓｅｄ               ｂｙ               ｍｕｌｔｉｐｌｅ               ｂｕｓｉｎｅｓｓｅｓ               ｌｏｏｋｉｎｇ               ｔｏ               ｐｏｏｌ               ｔｈｅｉｒ               ｒｅｓｏｕｒｃｅｓ               ｔｏ               ｄｅｆｒａｙ               ｃｏｓｔｓ               ｆｏｒ               ａｄｖｅｒｔｉｓｉｎｇ               ａｎｄ               ｐｒｏｍｏｔｉｏｎ               (ＤｉＢｏｎａ,               2009). Ｔｈｅｒｅ               ｉｓ               ｐｌｅｎｔｙ               ｏｆ               ｖａｌｕｅ               ｔｏ               ｐａｒｔｉｃｉｐａｔｉｎｇ               ｉｎ               ｔｈｅｓｅ               ｔｙｐｅｓ               ｏｆ               ｒｅｌａｔｉｏｎｓｈｉｐｓ. Ｆｉｒｓｔ,               ａｄ               ｃｏｓｔｓ               ｗｉｌｌ               ｂｅ               ｄｉｖｉｄｅｄ               ｂｅｔｗｅｅｎ               ｔｈｅ               ｐａｒｔｎｅｒｉｎｇ               ｂｕｓｉｎｅｓｓｅｓ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｗｈｅｎ               ｄｉｆｆｅｒｅｎｔ               ｓｔｏｒｅｓ               ｏｆ               ｔｈｅ               ｓａｍｅ               ｂｕｓｉｎｅｓｓ               ｂａｎｄ               ｔｏｇｅｔｈｅｒ               ｔｏ               ｏｒｄｅｒ               ｐｒｏｄｕｃｔ               ｏｒ               ｍｅｒｃｈａｎｄｉｓｅ,               ｔｈｅ               ｃｏｓｔｓ               ａｒｅ               ｃｈｅａｐｅｒ               ｆｏｒ               ｔｈｅ               ｂｕｓｉｎｅｓｓ               ａｎｄ               ｔｈｅ               ｉｎｄｉｖｉｄｕａｌ               ｏｆｆｉｃｅｓ. Ｏｒｄｅｒｉｎｇ               ｉｎ               ｂｕｌｋ               ｕｓｕａｌｌｙ               ｇｉｖｅｓ               ａ               ｌａｒｇｅｒ               ｄｉｓｃｏｕｎｔ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｐｕｒｃｈａｓｉｎｇ               ｏｎｅ               ｍａｔｔｒｅｓｓ               ｆｏｒ               ｓａｌｅ               ａｔ               ａ               ｐａｒｔｉｃｕｌａｒ               ｌｏｃａｔｉｏｎ               ｉｓ               ｍｏｓｔ               ｌｉｋｅｌｙ               ｇｏｉｎｇ               ｔｏ               ｂｅ               ｍｏｒｅ               ｅｘｐｅｎｓｉｖｅ               ｔｈａｎ               ｐｕｒｃｈａｓｉｎｇ               ｔｅｎ               ｍａｔｔｒｅｓｓｅｓ               ｆｏｒ               ｓａｌｅ. Ｔｈｅ               ｐｒｏｄｕｃｔｉｏｎ               ｏｆ               ｔｈｅ               ｍａｔｔｒｅｓｓｅｓ               ｗｏｕｌｄ               ｂｅ               ｃｈｅａｐｅｒ               ｉｆ               ｔｈｅｙ               ａｒｅ               ｍａｄｅ               ａｔ               ｔｈｅ               ｓａｍｅ               ｔｉｍｅ               ａｎｄ               ｓｈｉｐｐｉｎｇ               ｗｏｕｌｄ               ｌｉｋｅｌｙ               ｂｅ               ｌｏｗｅｒ               ｉｆ               ｍｏｒｅ               ｉｔｅｍｓ               ａｒｅ               ｓｈｉｐｐｅｄ               ａｔ               ｔｈｅ               ｓａｍｅ               ｔｉｍｅ               ｒｅｄｕｃｉｎｇ               ｔｈｅ               ｉｎｉｔｉａｌ               ｓｈｉｐｐｉｎｇ               ｃｏｓｔ               ａｎｄ               ａｌｌｏｗｉｎｇ               ｔｈｅ               ｄｅｌｉｖｅｒｙ               ｔｏ               ｍａｋｅ               ｏｎｅ               ｓｔｏｐ               ｒａｔｈｅｒ               ｔｈａｎ               ｔｅｎ               (Ｗｅｓｔ,               2008).                Ｔｈｅｒｅ               ａｒｅ               ｃｈａｌｌｅｎｇｅｓ               ｔｏ               ｂｅ               ｃｏｎｓｉｄｅｒｅｄ               ｗｈｅｎ               ａｐｐｒｏａｃｈｉｎｇ               ａ               ｃｏｏｐｅｒａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ               ｓｉｔｕａｔｉｏｎ. Ｂｏｔｈ               ｃｏｍｐａｎｉｅｓ               ｍｕｓｔ               ｂｅ               ｏｎ               ｔｈｅ               ｓａｍｅ               ｐａｇｅ               ｗｈｅｎ               ｉｔ               ｃｏｍｅｓ               ｔｏ               ｉｄｅａｓ,               ｐｒｏｍｏｔｉｏｎｓ,               ａｎｄ               ｃａｓｈ               ｔｏ               ｂｅ               ｍａｄｅ. Ｔｈｅ               ｍａｒｋｅｔｉｎｇ               ｐｕｒｐｏｓｅ               ｍｕｓｔ               ｓｅｒｖｅ               ｂｏｔｈ               ｃｏｍｐａｎｉｅｓ               ａｃｃｕｒａｔｅｌｙ               ａｎｄ               ｅｆｆｉｃｉｅｎｔｌｙ,               ａｓ               ｎｅｉｔｈｅｒ               ｂｒａｎｄ               ｗａｎｔｓ               ｔｏ               ｂｅ               ｃｏｍｐｒｏｍｉｓｅｄ               ｂｙ               ｃｏｎｄｕｃｔｉｎｇ               ｔｈｉｓ               ｃｏｏｐｅｒａｔｉｖｅ               ｅｆｆｏｒｔ. Ｆｕｒｔｈｅｒｍｏｒｅ,               ｔｈｅｒｅ               ｉｓ               ａ               ｃｅｒｔａｉｎ               ｅｌｅｍｅｎｔ               ｏｆ               ｔｒｕｓｔ               ａｎｄ               ｉｎｆｏｒｍａｔｉｏｎ               ｓｈａｒｉｎｇ               ｔｈａｔ               ｍｕｓｔ               ｂｅ               ｒｅｓｐｅｃｔｅｄ               ｗｈｅｎ               ｐａｒｔｉｃｉｐａｔｉｎｇ               ｉｎ               ｃｏｏｐｅｒａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ               ｅｆｆｏｒｔｓ. Ｂｅｃａｕｓｅ               ｔｈｅ               ｂｕｓｉｎｅｓｓｅｓ               ａｒｅ               ｗｏｒｋｉｎｇ               ｔｏｇｅｔｈｅｒ               ｔｈｅｙ               ａｒｅ               ｓｅｅｎ               ｉｎ               ｔｈｅ               ｃｕｓｔｏｍｅｒｓ               ｅｙｅｓ               ａｓ               ｏｎｅ               ｅｎｔｉｔｙ. Ｔｒｕｓｔｉｎｇ               ｏｎｅ               ａｎｏｔｈｅｒ               ｂｕｓｉｎｅｓｓ               ｔｏ               ｃｏｎｄｕｃｔ               ｔｈｅｍｓｅｌｖｅｓ               ｅｔｈｉｃａｌｌｙ               ａｎｄ               ｆａｉｒｌｙ               ｔｏ               ｃｕｓｔｏｍｅｒｓ               ａｎｄ               ｅｍｐｌｏｙｅｅｓ               ｉｓ               ａｎ               ｉｍｐｏｒｔａｎｔ               ｐａｒｔ               ｔｏ               ｗｏｒｋｉｎｇ               ｗｉｔｈ               ｏｎｅ               ａｎｏｔｈｅｒ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｉｆ               ｏｎｅ               ｃｏｍｐａｎｙ               ｉｎｖｏｌｖｅｄ               ｉｎ               ｔｈｅ               ｃｏｏｐｅｒａｔｉｖｅ               ｓｃｈｅｍｅ               ｃｒｅａｔｅｓ               ａ               ｐｒｏｄｕｃｔ               ｔｈａｔ               ｉｓ               ｄｅｆｅｃｔｉｖｅ               ｏｒ               ｈａｒｍｓ               ｔｈｅ               ｕｓｅｒ,               ｂｏｔｈ               ｃｏｍｐａｎｉｅｓ               ｗｏｕｌｄ               ｂｅ               ｌａｂｅｌｅｄ               ａｓ               ｈａｒｍｆｕｌ               ｔｏ               ｃｕｓｔｏｍｅｒｓ               (Ｗｅｓｔ).                Ｂｅｓｉｄｅｓ               ａｄｖｅｒｔｉｓｉｎｇ,               ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｏｔｈｅｒ               ｃｒｅａｔｉｖｅ               ｗａｙｓ               ｃｏｍｐａｎｉｅｓ               ｃａｎ               ｅｎｇａｇｅ               ｉｎ               ｃｏｏｐｅｒａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ. Ｉｄｅａｌｌｙ,               ｔｈｅ               ｃｒｅａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ               ｔｅａｍ               ｉｓ               ｔｒｙｉｎｇ               ｔｏ               ｕｎｄｅｒｓｔａｎｄ               ｈｏｗ               ｔｈｅｉｒ               ｔａｒｇｅｔ               ｍａｒｋｅｔ               ｌｉｖｅｓ               ａｎｄ               ｔｏ               ｕｎｄｅｒｓｔａｎｄ               ｔｈｅｉｒ               ｌｉｆｅｓｔｙｌｅ. Ｆｏｒ               ｅｘａｍｐｌｅ,               Ｏｌｄ               Ｓｐｉｃｅ               ｈａｓ               ａ               ｔａｒｇｅｔ               ｍａｒｋｅｔ               ｏｆ               ｍｅｎ               ａｇｅｓ               16-24,               ｓｏ               ｔｈｅｉｒ               ｃｒｅａｔｉｖｅ               ｐｏｓｉｔｉｏｎｉｎｇ               ｉｎｃｌｕｄｅｓ               ｓｐｏｎｓｏｒｉｎｇ               ｃｏｌｌｅｇｅ               ｓｐｏｒｔｓ               ａｎｄ               ｍｏｔｏｒ               ｓｐｏｒｔｓ. Ｔｈｉｓ               ｗａｙ,               ｔｈｅｉｒ               ｎａｍｅ               ｉｓ               ｐｏｓｉｔｉｏｎｅｄ               ａｔ               ａｎ               ｅｖｅｎｔ               ｗｈｅｒｅ               ｔｈｅｉｒ               ｔａｒｇｅｔ               ｍａｒｋｅｔ               ｗｉｌｌ               ｂｅ. Ｉｔ               ｄｏｅｓｎ'ｔ               ｈａｖｅ               ｔｏ               ｎｅｃｅｓｓａｒｉｌｙ               ｐｒｏｍｏｔｅ               ａ               ｓｐｅｃｉｆｉｃ               ｐｒｏｄｕｃｔ,               ｂｕｔ               ｔｈｅ               ｎａｍｅ               ｒｅｃｏｇｎｉｔｉｏｎ               ｉｓ               ｓｔｒｅｎｇｔｈｅｎｅｄ. Ａｃｔｉｖｉｔｉｅｓ               ｔｈａｔ               ｒｅｉｎｆｏｒｃｅ               ｔｈｅ               ｐｅｒｃｅｉｖｅｄ               ｉｍａｇｅｓ               ｏｆ               ｔｈｅ               ｂｒａｎｄ               ａｒｅ               ｇｒｅａｔ               ｗａｙｓ               ｔｏ               ｈａｖｅ               ｙｏｕｒ               ｂｒａｎｄ               ｎｏｔｉｃｅｄ. Ｄｉｓｎｅｙ               ｐａｒｔｎｅｒｓ               ｗｉｔｈ               Ｈａｌｌｍａｒｋ               ｃａｒｄｓ               ｔｏ               ｈａｖｅ               ｔｈｅｉｒ               ｃｈａｒａｃｔｅｒｓ               ａｎｄ               ｉｃｏｎｓ               ｐｌａｃｅｄ               ｏｎ               ｃａｒｄｓ. Ｔｈｅ               ｐｉｃｔｕｒｅｓ               ｓｔｉｒ               ｅｍｏｔｉｏｎ               ｉｎ               ｃｕｓｔｏｍｅｒｓ               ａｎｄ               ｍｏｔｉｖａｔｅ               ｐｕｒｃｈａｓｅｓ               ａｎｄ               ａｔ               ｔｈｅ               ｓａｍｅ               ｔｉｍｅ,               Ｄｉｓｎｅｙ               ｉｃｏｎ               ｒｅｃｏｇｎｉｔｉｏｎ               ｂｅｃｏｍｅｓ               ｓｔｒｏｎｇｅｒ               (Ｋｏｔｌｅｒ               &               Ｋｅｌｌｅｒ,               2008,               ｐｐ. 521).                Ｔｈｅ               ｂｅｓｔ               ｗａｙ               ｆｏｒ               Ｇｌｏｂａｌ               Ｇａｄｇｅｔ               Ｉｍｐｏｒｔｓ               (ＧＧＩ)               ｔｏ               ｄｅｃｉｄｅ               ｗｉｔｈ               ｗｈｏｍ               ｔｏ               ｐａｒｔｎｅｒ               ｉｎ               ｊｏｉｎｔ               ｍａｒｋｅｔｉｎｇ               ｅｆｆｏｒｔｓ               ｉｓ               ｔｏ               ｇａｉｎ               ａ               ｃｌｅａｒ               ｕｎｄｅｒｓｔａｎｄｉｎｇ               ｏｆ               ｔｈｅ               ｔａｒｇｅｔ               ｍａｒｋｅｔ               ａｎｄ               ｔｈｅ               ｃｕｓｔｏｍｅｒｓ               ｎｅｅｄｓ. Ａｆｔｅｒ               ｔｈｉｓ               ｈａｓ               ｂｅｅｎ               ｅｓｔａｂｌｉｓｈｅｄ,               ｐａｒｔｎｅｒｓ               ｃａｎ               ｂｅ               ｃｈｏｓｅｎ               ｂａｓｅｄ               ｏｎ               ｔｈｅｉｒ               ｒｅｐｕｔａｂｉｌｉｔｙ               ａｎｄ               ｃｏｍｐａｔｉｂｉｌｉｔｙ               ｗｉｔｈ               ＧＧＩ. Ｓｏｍｅ               ｅｘａｍｐｌｅｓ               ｏｆ               ｓｕｃｃｅｓｓｆｕｌ               ｐａｒｔｎｅｒｓｈｉｐｓ               ｉｎｃｌｕｄｅ               ｔｈｅ               Ｖｉｓａ               ａｎｄ               Ｍａｒｒｉｏｔｔ               ｔｒａｖｅｌ               ｐｒｏｍｏｔｉｏｎ               ｉｎ               2003. Ｖｉｓａ               ａｎｄ               Ｍａｒｒｉｏｔｔ               ｒｅｃｏｇｎｉｚｅｄ               ｔｈａｔ               ｔｈｅｉｒ               ｔａｒｇｅｔ               ｍａｒｋｅｔｉｎｇ               ｉｎｃｌｕｄｅｄ               ｐｅｏｐｌｅ               ｗｈｏ               ｅｎｊｏｙ               ｓｉｍｉｌａｒ               ｔｈｉｎｇｓ               ｓｕｃｈ               ａｓ               ｔｒａｖｅｌ               ａｎｄ               ｕｐｇｒａｄｅｄ               ｈｏｔｅｌ               ｐａｃｋａｇｅｓ. Ｉｎ               2003,               ｔｈｅ               ｔｗｏ               ｃｏｍｐａｎｉｅｓ               ｊｏｉｎｅｄ               ｕｐ               ｔｏ               ｏｆｆｅｒ               Ｖｉｓａ               ｃａｒｄｈｏｌｄｅｒｓ               ａ               20%               ｄｉｓｃｏｕｎｔ               ｏｎ               Ｍａｒｒｉｏｔｔ               ｒｏｏｍ               ｒａｔｅｓ               ａｎｄ               ｐａｃｋａｇｅｓ. Ａｓ               ａ               ｒｅｓｕｌｔ,               Ｍａｒｒｉｏｔｔ               ｂｏｏｋｅｄ               ｍｏｒｅ               ｒｏｏｍｓ               ａｎｄ               Ｖｉｓａ               ｃａｒｄｈｏｌｄｅｒｓ               ｍａｄｅ               ｍｏｒｅ               ｐｕｒｃｈａｓｅｓ. Ｔｈｅ               ｃｏ-ｏｐ               ｐｒｏｍｏｔｉｏｎ               ｗａｓ               ａ               ｓｕｃｃｅｓｓ               (Ｖｉｓａ,               2003).                Ｉｎ               ｓｐｅｃｉａｌ               ｃａｓｅｓ,               ｐｒｏｄｕｃｔｓ               ｗｉｔｈｏｕｔ               ｌｉｋｅ               ｑｕａｌｉｔｉｅｓ               ｈａｖｅ               ｂｅｅｎ               ｋｎｏｗｎ               ｔｏ               ｔｅａｍ               ｕｐ               ｆｏｒ               ｔｈｅ               ｂｅｓｔ               ｅｆｆｏｒｔ               ｉｎ               ｍａｒｋｅｔｉｎｇ               ｏｒ               ｐｒｏｍｏｔｉｏｎ               ｐｏｓｓｉｂｌｅ. Ｕｎｉｌｅｖｅｒ               ＵＫ               ｒａｎ               ａ               ｐｒｏｍｏｔｉｏｎ               ｔｏ               ｇｉｖｅ               ｆｒｅｅ               ａｄｍｉｓｓｉｏｎ               ｔｉｃｋｅｔｓ               ｔｏ               ｔｈｅ               ｌｏｃａｌ               Ｚｏｏ'ｓ               ｗｈｅｎ               ｔｈｅ               ｃｕｓｔｏｍｅｒ               ｐｕｒｃｈａｓｅｄ               ａ               ｂｏｔｔｌｅ               ｏｆ               Ｐｅｒｓｉｌ               ｌａｕｎｄｒｙ               ｄｅｔｅｒｇｅｎｔ. Ｔｈｉｓ               ｈｅｌｐｅｄ               ｔｈｅ               ｂｕｓｉｎｅｓｓ               ｂｙ               ｒｅｉｎｆｏｒｃｉｎｇ               ｔｈｅ               ｖａｌｕｅ               ｆａｃｔｏｒ               ｆｏｒ               Ｐｅｒｓｉｌ               ａｎｄ               ｂｙ               ｂｒｉｎｇｉｎｇ               ａｄｍｉｓｓｉｏｎｓ               ｉｎｔｏ               ｔｈｅ               Ｚｏｏ               ｗｉｔｈ               ｔｉｃｋｅｔ               ｓａｌｅｓ               (Ｔａｌｋｉｎｇ               Ｒｅｔａｉｌ,               2008).                Ｓｏｍｅ               ｏｆ               ｔｈｅ               ｅｆｆｅｃｔｉｖｅ               ｃｏｏｐｅｒａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ               ｗａｙｓ               ｔｈａｔ               ＧＧＩ               ｃｏｕｌｄ               ｕｓｅ               ｉｎ               ｔｈｉｓ               ｐｒｏｊｅｃｔ               ｉｎｃｌｕｄｅ               ｐａｒｔｎｅｒｉｎｇ               ｗｉｔｈ               ｏｔｈｅｒ               ｃｏｍｐａｎｉｅｓ               ａｎｄ               ｂｕｓｉｎｅｓｓｅｓ               ｗｉｔｈ               ｔｈｅ               ｓａｍｅ               ｇｏａｌｓ               ｏｒ               ｓｉｍｉｌａｒ               ｏｂｊｅｃｔｉｖｅｓ. Ｍｙ               ｓｕｇｇｅｓｔｉｏｎ               ｆｏｒ               ｃｏｏｐｅｒａｔｉｖｅ               ｍａｒｋｅｔｉｎｇ               ｉｎ               ｔｈｉｓ               ｃａｓｅ               ｗｏｕｌｄ               ｂｅ               ｔｏ               ｃｒｅａｔｅ               ｓｏｍｅ               ｋｉｎｄ               ｏｆ               ｐａｒｔｎｅｒｓｈｉｐ               ｗｉｔｈ               Ｐｒｏｊｅｃｔ               (ＲＥＤ). Ｔｈｉｓ               ｃｏｒｐｏｒａｔｉｏｎ,               ｅｓｔａｂｌｉｓｈｅｄ               ｉｎ               2006               ｐａｒｔｎｅｒｓ               ｗｉｔｈ               ｍａｎｙ               ｏｔｈｅｒ               ｗｅｌｌ-ｋｎｏｗｎ               ｂｒａｎｄｓ               ｔｏ               ｃｒｅａｔｅ               ａ               ｐｒｏｄｕｃｔ               ｔｈａｔ               ｗｉｌｌ               ｍｅｅｔ               ｔｈｅ               ｃｕｓｔｏｍｅｒｓ               ｎｅｅｄｓ               ａｎｄ               ｈｅｌｐ               ｔｏ               ｆｕｎｄ               ｒｅｓｅａｒｃｈ               ｉｎ               Ａｆｒｉｃａ               ｔｏ               ｆｉｇｈｔ               ＡＩＤＳ. Ｔｈｅ               ｂｒａｎｄ               ｍａｋｅｓ               ｉｔｓ               ｐａｒｔｎｅｒｓｈｉｐ               ｋｎｏｗｎ               ｂｙ               ｌａｂｅｌｉｎｇ               ｐｒｏｄｕｃｔｓ               ｗｉｔｈ               ｔｈｅｉｒ               (ＲＥＤ)               ｌｏｇｏ               ｓｔａｍｐ. ＧＧＩ               ｉｓ               ａ               ｐｒｏｄｕｃｅｒ               ｏｆ               ｈｏｕｓｅｗａｒｅ               ａｎｄ               ｇｉｆｔ               ｉｔｅｍｓ               ａｎｄ               ｃｏｕｌｄ               ｐａｒｔｎｅｒ               ｏｎ               ｓｅｖｅｒａｌ               ｉｔｅｍｓ               ｓｕｃｈ               ａｓ               ａ               ｃｏｏｋｂｏｏｋ               ｃａｌｌｅｄ               Ｆｌａｖｏ(ＲＥＤ). Ｏｔｈｅｒ               ｉｔｅｍｓ               ｃａｎ               ｉｎｃｌｕｄｅ               ａ               ｕｎｉｑｕｅ               ｒｅｄ               ｈａｎｄｈｅｌｄ               ｂｌｅｎｄｅｒ               ｗｈｉｃｈ               ｗｏｕｌｄ               ｂｅ               ｓｉｍｉｌａｒ               ｔｏ               ｔｈｅ               ｗｈｉｌｅ               ｈａｎｄｈｅｌｄ               ｂｌｅｎｄｅｒ               ｍａｄｅ               ｂｙ               ＧＧＩ,               ｂｕｔ               ｗｏｕｌｄ               ｍａｋｅ               ｃｏｎｔｒｉｂｕｔｉｏｎｓ               ｔｏ               ｔｈｅ               Ｐｒｏｊｅｃｔ               (ＲＥＤ)               ｃａｍｐａｉｇｎ               (Ｒｅｄ,               2008).                Ｉｎ               ｃｏｎｃｌｕｓｉｏｎ,               ｉｔ               ｉｓ               ｍｙ               ｂｅｌｉｅｆ               ｔｈａｔ               ＧＧＩ               ｗｏｕｌｄ               ｂｅｎｅｆｉｔ               ｇｒｅａｔｌｙ               ｆｒｏｍ               ａ               ｐａｒｔｎｅｒｓｈｉｐ               ｗｉｔｈ               Ｐｒｏｊｅｃｔ               (ＲＥＤ). Ｔｈｉｓ               ｐｒｏｊｅｃｔ               ｉｓ               ｒｅｃｏｇｎｉｚｅｄ               ｂｙ               ｃｏｎｓｕｍｅｒｓ               ａｒｏｕｎｄ               ｔｈｅ               Ｕｎｉｔｅｄ               Ｓｔａｔｅｓ               ａｎｄ               ｔｈｅ               ｗｏｒｌｄ               ｆｏｒ               ｏｆｆｅｒｉｎｇ               ｓｉｍｉｌａｒ               ｏｒ               ｌｉｋｅ               ｐｒｏｄｕｃｔｓ               ｕｓｅｄ               ｂｙ               ｍａｎｙ               ｃｏｎｓｕｍｅｒｓ               ｗｉｔｈ               ｔｈｅ               ａｄｄｉｔｉｏｎａｌ               ｃｏｎｔｒｉｂｕｔｉｏｎ               ｔｏ               ｔｈｅ               ｆｉｇｈｔ               ａｇａｉｎｓｔ               ＡＩＤＳ               ｉｎ               Ａｆｒｉｃａ. Ｓｉｎｃｅ               ＧＧＩ               ｉｓ               ｐｏｓｉｔｉｏｎｉｎｇ               ｔｈｅｉｒ               ｐｒｏｄｕｃｔ               ｔｏ               ｂｅ               ｏｎｅ               ｔｈａｔ               ｉｓ               "ｇｒｅｅｎ"               ａｎｄ               ｈｅｌｐｆｕｌ               ｔｏ               ｔｈｅ               ｅｎｖｉｒｏｎｍｅｎｔ,               ｔｈｅｒｅ               ｉｓ               ａ               ｓｉｍｉｌａｒ               ｉｎｔｅｒｅｓｔ               ｂｅｔｗｅｅｎ               ＧＧＩ               ａｎｄ               Ｐｒｏｊｅｃｔ               (ＲＥＤ)               ｃｕｓｔｏｍｅｒｓ.                Ｒｅｆｅｒｅｎｃｅｓ:                ＣＴＵ               Ｏｎｌｉｎｅ. (Ｅｄ.). (ｃａ. 2008). Ｐｈａｓｅ               3               Ｃｏｕｒｓｅ               Ｍａｔｅｒｉａｌ               [ｍｕｌｔｉｍｅｄｉａ               ｐｒｅｓｅｎｔａｔｉｏｎ]. Ｃｏｌｏｒａｄｏ               Ｓｐｒｉｎｇｓ,               ＣＯ:               ＣＴＵ               Ｏｎｌｉｎｅ. Ｒｅｔｒｉｅｖｅｄ               Ａｐｒｉｌ               28,               2009,               ｆｒｏｍ               ＣＴＵ               Ｏｎｌｉｎｅ,               Ｖｉｒｔｕａｌ               Ｃａｍｐｕｓ,               ＭＫＴ630               -               Ａｐｐｌｉｅｄ               Ｍａｎａｇｅｒｉａｌ               Ｍａｒｋｅｔｉｎｇ:               0902Ａ. Ｗｅｂｓｉｔｅ:               ｈｔｔｐｓ://ｃａｍｐｕｓ.ｃｔｕｏｎｌｉｎｅ.ｅｄｕ/ＭａｉｎＦｒａｍｅ.ａｓｐｘ?ＣｏｎｔｅｎｔＦｒａｍｅ=/Ｃｌａｓｓｒｏｏｍ/ｃｏｕｒｓｅ.ａｓｐｘ?Ｃｌａｓｓ=23719&ｔｉｄ=39                ＤｉＢｏｎａ,               Ｊ. (2009)               Ｃｏ-ｏｐ               ｍａｒｋｅｔｉｎｇ               ｙｉｅｌｄｓ               ｍｏｒｅ               ｂａｎｇ               ｆｏｒ               ｔｈｅ               ｂｕｃｋ. Ｒｅｔｒｉｅｖｅｄ               Ａｐｒｉｌ               29,               2009,               ｆｒｏｍ               ｈｔｔｐ://ｗｗｗ.ｓａｎｄｉｅｇｏ.ｏｒｇ/ａｒｔｉｃｌｅ/Ｍｅｄｉａ/267                Ｋｏｔｌｅｒ,               Ｐ. ａｎｄ               Ｋｅｌｌｅｒ,               Ｋ. (2008)               Ｍａｒｋｅｔｉｎｇ               Ｍａｎａｇｅｍｅｎｔ. (13ＴＨ               ｅｄ.). Ｐｅａｒｓｏｎ/Ｐｒｅｎｔｉｃｅ               Ｈａｌｌ:               Ｕｐｐｅｒ               Ｓａｄｄｌｅ               Ｒｉｖｅｒ,               ＮＪ.                Ｒｅｄ. (2008)               Ｊｏｉｎ               Ｒｅｄ               Ｈｏｍｅｐａｇｅ. Ｒｅｔｒｉｅｖｅｄ               Ａｐｒｉｌ               30,               2009,               ｆｒｏｍ               ｈｔｔｐ://ｗｗｗ.ｊｏｉｎｒｅｄ.ｃｏｍ/Ｓｈｏｐ.ａｓｐｘ                Ｔａｌｋｉｎｇ               Ｒｅｔａｉｌ. (2008)               Ｕｎｉｌｅｖｅｒ               ＵＫ               ｒｕｎｓｏｎ-ｐａｃｋ               Ｐｅｒｓｉｌ               ｐｒｏｍｏｔｉｏｎ. Ｒｅｔｒｉｅｖｅｄ               Ａｐｒｉｌ               30,               2009,               ｆｒｏｍ               ｈｔｔｐ://ｗｗｗ.ｔａｌｋｉｎｇｒｅｔａｉｌ.ｃｏｍ/ｐｒｏｄｕｃｔｓ/ｐｒｏｄｕｃｔ-ｎｅｗｓ/11217-ｕｎｉｌｅｖｅｒ-ｕｋ-ｒｕｎｓ-ｏｎ-ｐａｃｋ-ｐｅｒｓｉｌ-ｐｒｏｍｏｔｉｏｎ.ｈｔｍｌ                Ｖｉｓａ. (2003)               Ｖｉｓａ               ａｎｄ               Ｍａｒｒｉｏｔｔ               ｏｆｆｅｒ               ｔｈｅ               Ｖｉｓａ               ｅｓｃａｐｅ               ｓｕｍｍｅｒ               ｔｒａｖｅｌ               ｐｒｏｍｏｔｉｏｎ. Ｒｅｔｒｉｅｖｅｄ               Ａｐｒｉｌ               30,               2009,               ｆｒｏｍ               ｈｔｔｐ://ｗｗｗ.ｖｉｓａｅｕｒｏｐｅ.ｃｏｍ/ｐｒｅｓｓａｎｄｍｅｄｉａ/ｎｅｗｓｒｅｌｅａｓｅｓ/ｐｒｅｓｓ153_ｐｒｅｓｓｒｅｌｅａｓｅｓ.ｊｓｐ                Ｗｅｓｔ,               Ｔ. (2008)               Ｃｏｏｐｅｒａｔｉｖｅ               Ｍａｒｋｅｔｉｎｇ:               Ｉｓ               ｉｔ               ｆｏｒ               ｙｏｕ? Ｒｅｔｒｉｅｖｅｄ               Ａｐｒｉｌ               30,               2009,               ｆｒｏｍ               ｈｔｔｐ://ｏｈｉｏｌｉｎｅ.ｏｓｕ.ｅｄｕ/ｃｄ-ｆａｃｔ/ｐｄｆ/Ｃｏｏｐｅｒａｔｉｖｅ_ｍａｒｋｅｔｉｎｇ.ｐｄｆ

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